Case «Pervouralsk Bank»

Creation of a website for the beauty center «RuNa»

Case: IAS

Services provided:

SEO

«Informauditservice» LLC specializes in several areas of its work, has various corporate websites, blogs and web pages.

When we started consulting with the top management of the company, the site was in a bad state and it was decided to completely redo it. The previous advertising campaigns of accounting services did not bring the desired results. The Tilda platform was chosen to implement the new site, the work lasted two months, after the launch of the new site and the landing page for the service "Accounting Outsourcing" I set up and launched all advertising campaigns. Only after 2 months was needed an expansion of the sales department. Advertising of the accounting services began to attract new potential customers, we successfully developed the company's blog and its pages on social networks.

Work with Informauditservice lasted a year and a half. During this time, sales and the effectiveness of the marketing department have been drastically increased.

Team of professionals from my side involved in the work for Informauditservice LLC : me (Marketing Director), three designers, a programmer, a copywriter and an assistant/junior marketer.

Department «IAS Digital»

Department «RB IAS» audit services.

Provides services for robotization of business processes, processing of 1C products and automates the activities of leasing companies.

Included in the TOP-10 rating of companies in accounting and legal services, audit and business support in Russia.

The marketing of accounting services developed and implemented by me for Informauditservice brought the company to a new level. At the time of my departure, the website was receiving an average of 400 SEO clicks per day on the company's main pages and blog.

Printed
materials

SMM

Targeted advertising

Content promotion

Case: Pervouralsk Bank

Services provided:

Websited
creation

For new the financial products of PERVOURALSK BANK JSC, we used unprecedented strategies and approaches for lead generation. To do this, we needed additional new pages and advertising campaigns. Under my full leadership we developed the bank's ESG project - this is a new Western standard that significantly improves the business financial and ecological performances. Following the principles of ESG, the organizations improve corporate governance, form a responsible attitude towards the environment and improve relationships with customers, partners and investors.

For this project a separate website was created in English, presentations and a 140-page Power Point annual report.

For each new product we developed new individual marketing strategies, web pages, advertising campaigns (different for each product), integration with CRM and effective procedures for interacting with new leads.

In addition, we strictly observed the compliance of the Central Bank of Russia with regard to the work of banks and their websites.

Our relationship with Pervouralsk Bank lasted a year and a half and required additional cooperation of two designers, programmers and a copywriter.

ESG

Loans

Websites have been created for the bank's new products:

Printed
materials

SMM

Targeted
advertising

Leasing

Case: RuNa

I analyzed competitors, collected data on the target audience and compiled a comprehensive marketing strategy to promote RuNa's site, which was later successfully implemented by my team. The widest possible semantic core was collected, selling advertisements for Yandex Direct were created and SEO-optimization of the content for each page of the site was carried out. In addition to me, two designers and a copywriter took part on this gig.